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Setting up the SMS Add-On

Text Messaging, Proposal Delivery Methods

SMS is a paid add-on

Contact [email protected] for details on enabling this feature for your account.

Once SMS is enabled, you can:

  • Send proposals review links by text

  • Use SMS as a delivery channel in proposal templates

All messages are sent from a shared phone number provisioned to your account.

If you would like a custom phone number please contact us for pricing.

Every message includes a compliant opt-out footer so recipients can unsubscribe by replying STOP.


SMS Messaging Limits

Your account begins with a default monthly limit of 250 SMS messages and additional messages may be purchased for $5 per 200 messages

You will be notified when you are approaching your messaging cap.

To add additional messages go to Settings > Integrations > SMS > Upgrade SMS Plan


✅ Initial Steps to Set Up SMS

Set compliance URLs
Two compliance fields must be configured to use SMS:

  • Terms of Service URL — Publicly accessible link to your terms

  • Privacy Policy URL — Publicly accessible link to your privacy policy

These are required for 10DLC compliance (US carrier business messaging regulations).

To set your Terms of Service and Privacy Policy URLs navigate to Settings > Company

The SMS integration cannot be enabled until both URLs are configured.


Enable SMS by default on your proposal templates (optional)

You can enable SMS by default on a template and define a default SMS message at the proposal template level. Navigate to your Proposal Template settings and locate the SMS message field at the bottom

The default template is:

{{customer.primary_contact.first_name}}, view your proposal from {{company.name}} here: {{review_url}}

If you do not enable it by default on the template, SMS is still available it will just have to be toggled on when sending the proposal. See screenshot below.


Available Variables for the Default SMS Message

  • {{customer.primary_contact.first_name}} — Customer’s first name

  • {{customer.primary_contact.last_name}} — Customer’s last name

  • {{customer.account_name}} — Customer’s account/company name

  • {{company.name}} — Your company name

  • {{company.email}} — Your company email

  • {{company.phone}} — Your company phone number

  • {{review_url}} — Shortened link to the proposal

  • {{current_date}} — Today’s date

The {{review_url}} is automatically shortened and trackable.


SMS Message Length Limits

  • Standard SMS segment: 160 characters

  • Editor limit: 300 characters

A compliance footer is appended automatically (approximately 55 characters), so effective usable content length is around 245 characters before some carriers split into multiple segments.


SMS Compliance Footer

Every message automatically includes: “To unsubscribe, reply STOP. Powered by Smarter Launch.

This footer:

  • Is required by US carrier regulations

  • Cannot be removed or modified

  • Is not counted toward the visible editor limit

  • Is included in the delivered message

Recipients who reply STOP are automatically opted out in compliance with TCPA requirements.


Monitoring SMS Usage

View SMS usage in:

Settings → Integrations → SMS Messaging

The integration panel shows:

  • Current usage (rolling 30-day period)

  • Monthly limit

  • Percentage used (progress bar)

Usage status indicators:

  • Normal — under 90%

  • Warning — 90% or above

  • Exceeded — 100% (sending blocked)

Usage is calculated on a rolling 30-day basis, not a strict calendar month reset.

If nearing your limit, click Upgrade in the integration settings to request an increase.


SMS Logs

All sent messages are recorded in the Logs section of the SMS integration.

Each log entry includes:

  • Date and time sent

  • Recipient phone number

  • Customer name

  • Associated proposal

  • Message content

  • Message ID


Using SMS in Automations (Coming Soon)

SMS can be used as an action in Automations.

Examples:

  • Follow-up text if a proposal has been open for 24 hours

  • Confirmation text when a proposal is accepted

Automation SMS messages support the same merge variables as manual messages.


SMS Frequently Asked Questions

What phone number do customers see?

Messages are sent from a shared phone number assigned to your account. The number appears in your integration settings. A custom phone number can be provisioned, contact us for pricing.

Can customers reply to SMS messages?

Customers can reply STOP to unsubscribe. General replies are not routed back to Smarter Launch. This is a one-way outbound system.

What if I haven’t set my Terms of Service or Privacy Policy URL?

The SMS integration cannot be enabled until both URLs are configured in Company Settings.

Are messages limited to US numbers?

Yes. SMS currently supports US phone numbers only.

What counts toward my monthly limit?

Each text sent to one recipient counts as one message. Sending one proposal to three recipients counts as three messages.

What happens if I hit my limit?

Sending is blocked until your usage falls below the limit or you upgrade. A warning appears at 90% usage.

Can I customize the compliance footer?

No. The footer is required by carrier regulations and cannot be modified.

I don’t see an assigned phone number. What should I do?

Contact Customer Success. A number must be assigned from the platform pool.


SMS Troubleshooting

Issue: SMS tab not appearing when sending a proposal

What to check:

  • Confirm SMS is enabled in Settings → Integrations

Issue: Cannot enable the integration

What to check:

  • Verify both Terms of Service and Privacy Policy URLs are set in Settings → Company → Advanced Settings

Issue: SMS limit reached

What to check:

  • Review usage in integration settings

  • Contact Customer Success to increase your limit

Issue: Customer did not receive the text

What to check:

  • Confirm the number is a valid US mobile number

  • Review SMS logs to confirm the message was sent

Issue: Merge variables not populating

What to check:

  • Ensure correct syntax {{variable.name}}

  • Confirm the proposal contains the required data

Issue: No assigned phone number showing

What to check:

  • Contact Customer Success to have a number assigned

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